Bringing the Taste of Mexico to the World
This commercial, created by Aeroméxico and Coca-Cola, highlights a cultural insight: Mexicans have a tradition of taking their food wherever they go. And what better time to embrace this tradition than during Christmas? In a season where reuniting with loved ones becomes the greatest gift, this campaign celebrates the way food connects us, no matter the distance, turning every shared meal into a moment of warmth and belonging.
Let no one define how you fly
In Mexico, discrimination against the LGBTIQ+ community remains a serious societal issue, often making public displays of affection feel unsafe. To address this, we highlighted the problem with a powerful idea during PRIDE month:
Through a film, we reimagined the iconic song “Secreto de Amor” from Joan Sebastian—long associated with hidden relationships—as a bold anthem for living love openly and fearlessly.
The results were outstanding, making it one of the community’s favorite campaigns in Mexico.
90 years of extraordinary passion
This vibrant, film perfectly captures the competitive spirit that defines the world of speed.
The campaign not only highlights the thrill fans feel for racing but also underscores Aeroméxico’s commitment to delivering extraordinary experiences.
Aeroméxico goes beyond simply transporting passengers to their destinations—it accompanies them throughout the entire journey, connecting with their passions and creating unforgettable moments.
Show off Mexico with Aeroméxico
We launched the Buen Fin campaign, “Show Off Mexico with Aeroméxico,” with a concept that transforms national identity into an advertising asset. Aware of the emotional connection Mexicans feel when they travel, we crafted a narrative that taps into the pride and authenticity of Mexican travelers abroad.
The insight behind the campaign is simple yet powerful: when Mexicans travel, they love to show off their culture. With this fresh creative approach, we highlight cultural elements that naturally identify Mexicans around the world, inspired by social media behaviors and trends.
This strategy allows the brand to invite audiences to take advantage of Buen Fin deals to travel and create extraordinary experiences, connecting with them in a close, relevant, and strategic way.
Caballero Águila
Teletón is an organization dedicated to providing comprehensive care for individuals with disabilities, cancer, and autism. While developing this campaign, we realized that the figure of Aeroméxico’s Caballero Águila shared many of the same qualities as the children of Teletón: courage, determination, and persistence.
This led to the idea of telling a story that reflected the unwavering strength of these children in overcoming their challenges.
The commercial also highlights the passage of time, reminding viewers that the first generations of Teletón are now young adults who, through their achievements, represent the impact and success of these rehabilitation efforts.
As extraordinary as…
Aeroméxico decided to enter the Colombian market, so we needed to deliver a powerful message that would clearly showcase to customers what sets us apart as a premium airline.
The fourth ingredient
Lay’s chips are made from potatoes, oil, salt, and the hands that cultivate them. This way, we pay tribute to the people of the countryside, whose hard work, dedication, and passion for the land bring us the most delicious potatoes.
Mamasutra
Breast cancer can be detected by couple.
Campaign against breast cancer.